HI, i'm Ismaïl Hamila ,
Design Manager   &   Author
Passionated of Brand & Systems

I'm a former UX Designer & Strategist with an atypical background, blending technical studies, entrepreneurship in the music event industry, a Master's in UX Design, and a deep curiosity paired with a passion for taste and flavors. I've mastered Product Management, built my career as a Product Designer with PO skills, and embraced Design Ops before it was even defined. Now specializing in Design Systems, I bring a product management mindset to elevate collaboration and scalability. Recently, I authored "The Design Tokens Book," a comprehensive guide designed to empower product teams with practical workshops and strategic insights.

Wanna know more ?

From defining Brand Strategy to building Operational Strategies and crafting pixel-perfect experiences through Design Systems, I collaborate closely with design, development, and management teams to create impactful solutions. While visual artistic direction isn't my primary focus, my strength lies in bridging teams and driving alignment across disciplines.

Some of my work