Nike - City Retail Tour

Problematic & Challenges

The documentation was a guide, the “Paris retail guide” where a visitor can find all the information about each store, trade zone and consumers in Paris. When they came to us, the guide was in a pdf, not interactive at all, with more than 200 pages. The users of this solution were the City Tour Managers and the visitors who are stakeholders at Nike top management or Nike Partners. For the visitors it was complex to find the information within the 200 pages and for the City Tour Managers it was complex to update, to make evolve. Finally, it took a lot of time and effort to make, wasn’t used at its potential, so of course, it was not really efficient. The problematic was clear: Replace this pdf by something to offer a better and more efficient experience to the Nike Visitors and City Tour Managers. The key features were, for the visitors, to get information about the city, the tours and to leave feedback and, for the City Tour Managers, to create a tour and keeping the information up to date. But we had some challenges to overcome to achieve the user context. First, the visitor will be on trip, so he needs the right amount of information at the right moment. Often he’s a foreigner and doesn’t always have a local carrier. The second was to answer both of the personas. The third was more a business challenge about scalability, to easily scale the app for the different “key cities” around the world, to have in mind that the interface would evolve for different cultures and to think about technical architecture according to the interface.